Learning At Work Week

Frasers Group

For this project the brief was to advertise learning at work week for Frasers Group. The visuals had to be bold and impactful, to capture the eyes of all of frasers groups employees, both on their learning platform and printed form. The main slogan provided was 'Get Brain Fit', shot and snappy using simple and instantly understandable language. This had to be the one of the primary focuses of the campaign and carry through the different mediums; poster, web banner and merchandise.

I used simple angular design to encapsulate Frasers Groups modern forward looking brand style. I also leant on geometric shapes later on the linkedin adverts to break up the design around the employee portraits. When it came to colour, their brand guidelines were to use sparsely, but a wanted to inject a strong accent colour to stand out against other similar communications. I chose violet which would then be used to identify future communications about LAWW and employee learning.

I kept elements sparse to avoid readability issues as the company expressed how difficult sometimes it could be to capture all employees attention. Many work in the warehouse and the shop floor where time to ingest company communications were sparse.

Web Banner

Linkedin Posts

Merchandise

There was a limited run of water bottles to give away on awareness stands on launch day. The designs were provided unwrapped in converted CMYK to a local merchandise supplier. I kept the designs minimal in hope of continued reuse of the bottles by the employees.