Competition Web Banner

Nike

I recently undertook the challenge of creating a web banner for Nike, aimed at promoting a competition where participants could win coveted Nike shoes. The task seemed straightforward: design a sleek and attention-grabbing banner featuring the word "WIN" prominently, complemented by the iconic Nike swoosh.

I wanted the design to be simple, utilising perhaps only 3 core elements, as i felt complicated the design would detract from its impact. As a brand, Nike has an exceptional amount of brand development, and I felt like I needed to go the extra mile to explore every creative avenue possible.

To begin, I immersed myself in the world of Nike's branding, to understand the essence of their iconic style. Inspired by Nike's signature blue, I initially opted for a bold blue background for the banner. This choice, while visually appealing, underwent refinement based on valuable feedback from the client. They sought something with greater visual impact, prompting a shift to a black background with vibrant orange accents.

Initial Idea

Mockups

This adjustment marked the beginning of an iterative design process. Over the course of nine variations, I explored different color schemes, layouts, and typography options. Each iteration was a deliberate exploration of creative avenues, ensuring no potential design direction was left unexplored. Through this approach, I was able to refine the banner to its final form.

Finished Design