Frames
Data Analytics Release
This was a fun one. Thrive (an LMS saas product) aimed to bring their new Data Analytics offering to life in the form of motion graphics. The challenge was to bring excitement to a seemingly functional aspect of their product, and animate in way that avoided focusing too heavily on the technical side.
During moodboarding and discovery I realised the amount of visual cliches that could easily be leant on. To avoid the obvious I strived to concept heavily whilst sotyboarding and pushed myself to come up with as many unique visual motifs as possible.
